services
specializing in:
• print design
• web design
• photography & videography
• marketing strategies & consulting
• layout & editing
• promotional products
• public relations consulting
• advertising management
• branding & corporate identity
• digital & offset print services/consulting
• large formats & commercial displays
We provide the strategies that you need to watch your business grow.
Applying an outside-in perspective and helping clients achieve growth are fundamental to our approach at Visual Concepts. With our team of marketing and design experts, Visual Concepts brings depth of experience in the following areas:
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Customer insights and segmentation: We help clients understand customer needs and behaviors and develop actionable segmentation from the resulting insights. We help clients define the target customer—the area of distinct advantage over competitors—to inform business decisions and investment allocation.
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Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
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Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
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Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
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Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
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Loyalty: We help companies nurture promoters—loyal customers who are more profitable, and who are active proponents of your business in good times and bad.
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Go-to-market strategy: We help companies build powerful, integrated go-to-market systems that build a bridge between a company’s strategy and the exceptional customer experiences that are the ultimate driver of customer advocacy and loyalty.
We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.
Brand Strategies
To achieve any goal you first need to create a plan in order to deliver it, and that’s where strategy comes in. We understand the importance of developing a strong actionable brand, marketing, and communication strategies that deliver meaningful results to our clients. We’ll help unify your brand both on and offline and create cohesive branding that you’re proud to have representing your organization.
Finding your brand’s voice is like finding the personality of your organization, establishing what defines you or makes you unique. It may be ultra-professional, it could be familiar and friendly, or anything in-between. Ultimately, your brand identity plays a part in setting you apart from your competitors, and it can be difficult to visually communicate your mission and values in imagery and typography. Our art directors and designers are experienced in helping organizations find their brand voice by taking the time to discuss their needs and research potential directions to guide their design choices.
We’d be happy to help you find your new brand look with logos, print materials, and other collateral that you can use to strengthen your brand recognition.
Advertising Specialties
Specialty advertising is a form of direct advertising that features company-branded items for giveaways or to promote the business. You can give these items away as rewards for customer loyalty, business gifts connected to partnerships, or promotional items handed out for free at public events or trade shows.
From screen print, embroidery, heat press and personalization to cups, hats, pens and mugs, logoed swag is everywhere... let us help you stand out in the crowd.
Print Items
While a brand is largely intangible, there are plenty of tangible aspects that come into play, including logos, color schemes, menus, sales brochures, packaging, and business cards.
If you already know of materials you’d like to see your new branding represented on, we can design and lay out specific materials featuring your new and improved brand! These will be available to you digitally for you to save and reuse as long as you need to.
Along with designs, we include suggestions on the best types of paper, printing techniques, quantities, and more. With an increased volume of scams on the internet, print media marketing creates a sense of trust and credibility that digital marketing alone cannot provide. Reading print works better for retention.
Videography/Photography
Videography allows businesses to tell their brand story in a more impactful and visual way. Through the use of video, businesses can showcase their values, culture, and personality in a way that text and static images simply can't match.
One of the main ways that businesses can use videography to enhance their brand identity is by creating promotional videos that showcase their products and services. These videos can help businesses to demonstrate the features and benefits of their products and services and establish their brand as a leader in their industry.
In addition to promoting products and services, businesses can also use videography to tell the story of their brand. By creating videos highlighting the values, mission, and history of their company, businesses can create a personal connection with their audience and establish a unique brand identity.
Web Design
Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.
If your website looks unappealing or outdated, your audience will immediately have a negative impression of your business. They won’t find your website appealing, which deters them from your page. You’ll miss out on leads because they’ll leave your page for a competitor’s page.
Social Media
Social media is not only a good way to grow brand awareness, but it also offers companies the chance to engage, respond to posts, share user-generated content, and follow up with dissatisfied customers.
For businesses wondering when to start making greater investments in social, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.